An amazing convergence of coincidences here:
A few months ago I bumped into Andy Thornley, the San Francisco Bicycle Coalition‘s awesome Program Director, on Market Street, just outside of a fine breakfast establishment called It’s Tops Coffee Shop. Apparently, Andy had seen a few ZPG stickers around, and was eager to get his hands on some — so of course I hooked him up.
Now, with the Tour de Fat, a philanthropic bicycle carnival/freakshow that travels the western lands to promote bicycling, nearly upon us, our friends at the New Belgium Brewery have teamed up with the SFBC and put together a rad little video of Andy riding around town with his huge bike trailer. Hence awesome coincidence number one: you’ll see one of my blue ZPG stickers proudly displayed on Andy’s bike, on the pink crate. “Bicycling in the city should be safe, dignified, and delightful — a routine, everyday way to get around,” Andy says, and he couldn’t have said it better. Also, New Belgium seems really devoted to out-of-car experiences, and, at last year’s Tour de Fat, raised $100,000 for local bike-advocacy orgs in Ft. Collins, CO. Superfrigginawesome.
Awesome coincidence number two: my buddy Jeff pointed me to New Belgium’s recent Fat Tire ad, which was shot in Paonia, Colorado, where I lived 5 years ago (after riding there from DC). You can see Mt. Lamborn and Lands End Peak, which loom above town, in a couple of the shots, and I swear i know the EXACT location of that big pile of junk, from which the red cruiser bike emerges, because I used to ride past it on the way back home from the Ridge of Doom/Valley of Death trail combo — one of my favorite mountain bike rides ever. Anyway…enjoy.