zero per gallon

That’s me! That’s me! I’ve written an awesome interview with Evan P. Schneider, the awesome editor of the awesome “Boneshaker: A Bicycling Almanac.”

Buy a copy now and save it for your great grandkids! Send it to me for a real live autograph! Or just read it, cause it’s great.

Here’s another teaser (without the vowels removed):

…Is a symbol enough? No way. It’s just a symbol. I mean, I can’t eat the word CHEERIOS for breakfast. For god sakes, I’d much rather live in a world in which everybody rides bikes and nobody buys my stickers because they’re just so damned obvious. I’d love to see the day when, riding hands-free, some girl checks her email on her iPhone, clicks on a link her grandma emailed to her, ends up on ZeroPerGallon.com, and is like, “Geez, grandma, the symbolic gesture here is so L-A-M-E,” and then watches the latest Justin Timberlake Jr. video and is like, “That’s what I’m talkin’ about,” and then puts her hands back on the bars to take some wicked tight turns on a crazy descent.

But thanks for calling it powerful, ubiquitous, and semiotically-interesting. I appreciate that. To take a Kindergartener’s approach, “If you love it so much, why don’t you marry it?”

But really: the numbers do speak for themselves. That’s why my stickers keep selling. The loading of anger/contempt/etc. is only done by my words, on my website, and intended as sort of a comfort — a soft welcome mat, or a clean, dry bench in a heavy rain — for bicyclists who visit my website. “Aha,” I hope they’ll say. “This guy understands my situation. He feels like I do. He’s just like me. Except hairier, and taller, and better looking, and more awesome.” (Just kidding about that last part.)