zero per gallon

Many of us have engorged ourselves on the trimmings of the season and the year is finally at an end. 2009 kind of stuck it to a lot of people, many close to me, so I can’t say I’m sad to see it go. 2010 marks a new beginning for a lot of things, including Zero Per Gallon. Jonny will be sailing off into the sunset, beginning his mission to eradicate Sea Goats from the Pacific. Meanwhile back on land, I will be moving forward with Zero Per Gallon’s mission to continue to encourage people to get on the bike, and to feel even better about getting on the bike than they already do. Which is a pretty darn tall order.

The holidays consumed a lot of my time with a trip back east. I’ve fallen behind on my inventory of 53 Miles Per Burrito shirts, but by early to mid January we should have the Large and Extra Large shirts back in stock. Also in 2010, you should expect to see some new products popping up on the site. In the hopper as well are some limited edition collabo’s t-shirts that you stylish folk may be excited about. I’m also working an angle on another collaboration that may result in a new jewelry line.

I’m also planning on hitting the ground running on my search for some worthy bicycle shops across the nation to begin carrying our product. The response to the 53 Miles Per Burrito shirt really is phenomenal, and I know anecdotally that as soon as the shops start carrying our shirts, they start flying off the shelves. If you know of a shop that you think is right for ZPG, let me know.

I’ve got a lot of high hopes for 2010, and I hope you do too. The cycling community is unlike anything I’ve ever known. Its appeal spans from neon-lycra wearers to hipsters, from dot com geniuses to fanatically conservative Texas Republicans. We’re all just linked together around the chainrings of this thing called a bicycle, and yet most of the time, that is enough. You folks are the reason this little business works, and so you’re who it works for. So raise a glass to yourselves–you’ve earned it.

May your 2010 reveal new routes that take your breath away (literally or metaphorically, your choice), may you put more miles on your pair of wheels than ever have before, and may you have warm tailwinds in all your pursuits. Happy New Year.