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	<title>zero per gallon &#187; fashion</title>
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		<title>SF Bike Expo</title>
		<link>http://www.zeropergallon.com/2009/11/24/sf-bike-expo/</link>
		<comments>http://www.zeropergallon.com/2009/11/24/sf-bike-expo/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 21:31:24 +0000</pubDate>
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				<category><![CDATA[events]]></category>
		<category><![CDATA[53 miles per burrito]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[sf bike expo]]></category>

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		<description><![CDATA[This past weekend, I headed up the peninsula for San Francisco&#8217;s Bike Expo at the Cow Palace. The event was an amalgam of swap meet, convention, race, fashion show, and party, tied together quite snugly by the common thread of bicycling. Many of the powerhouses of our beloved community were there, from Momentum Magazine to [...]]]></description>
			<content:encoded><![CDATA[<p>This past weekend, I headed up the peninsula for San Francisco&#8217;s Bike Expo at the Cow Palace. The event was an amalgam of swap meet, convention, race, fashion show, and party, tied together quite snugly by the common thread of bicycling. Many of the powerhouses of our beloved community were there, from <a href="http://www.momentummag.com" target="_blank">Momentum Magazine</a> to <a href="http://www.xtracycle.com" target="_blank">Xtracycle</a>, <a href="http://www.rickshawbags.com" target="_blank">Rickshaw Bags</a> to <a href="http://www.swrvecycling.com/" target="_blank">Swrve</a>.</p>
<p>While ZPG did not have a booth, we were heartily represented by the fine folks at <a href="http://missionbicycle.com">Mission Bicycle Company</a>, who actually ordered up a fresh batch of our <em>I [crash] SF</em> and <a href="http://www.zeropergallon.com/products-page/53-miles-per-burrito/53-miles-per-burrito-t-shirt/" target="_blank"><em>53 Miles Per Burrito</em></a> t-shirts in gray just for the event (word had it the 53 Miles Per Burrito shirts were their top seller at the show&#8230; hey shop owner I&#8217;m looking at you, baby&#8230; call me&#8230;). But the ZPG love didn&#8217;t end there.</p>
<div class="wp-caption alignleft" style="width: 190px"><a href="http://www.flickr.com/photos/33353980@N07/4124066914/"><img title="A distraught model responds to the announcer failing to recognize a nationally known fashion label." src="http://farm3.static.flickr.com/2792/4124066914_961c9def62_m.jpg" alt="Courtesy of Adrienne of ChangeYourLifeRideABike" width="180" height="240" /></a><p class="wp-caption-text">Courtesy of Adrienne of ChangeYourLifeRideABike</p></div>
<p>While browsing over the styles to be represented that evening in the Momentum Magazine Bike Expo Fashion show, I stumbled upon model #4, wearing a  &#8220;&#8230;53 Miles Per Burrito T-shirt.&#8221; Could it be? Had my moment in the sun arrived? Was I going to Bryant Park to have my look judged by Heidi Klum and Michael Kors?</p>
<p>I waited, with baited breath, as the fashion show neared. Would I be called on to sew the model into my improperly fit t-shirt? Would Tim Gunn tell me the look was &#8220;costumey?&#8221; Would the Derailleurs quit playing games with my heart?</p>
<div class="wp-caption alignright" style="width: 170px"><a href="http://www.flickr.com/photos/bike/4132402400/"><img title="Exiting the stage" src="http://farm3.static.flickr.com/2541/4132402400_a1416c3b6f_m.jpg" alt="Courtesy of Cyclelicious" width="160" height="240" /></a><p class="wp-caption-text">Courtesy of Cyclelicious</p></div>
<p>Finally, the moment had arrived. A bearded young model proudly entered the stage. The MC began to announce the look&#8230; but wait! She&#8217;d announced it incorrectly! She was not crediting my design, but someone elses! My model stood, unsure, and gazed at the room full of stylistically questionable individuals before him. The moment was long and agonizing, but at last the Roller Derby MC found the correct design, and the audience heaved a collective sigh of relief.</p>
<p>Did I win ten thousand dollars and a fashion spread in Elle magazine? No. But I walked away with the pride earned from showing at the Cow Palace. Bryant Park? Please, those designers have got nothing on <a href="http://bspoketailor.blogspot.com/" target="_blank">B Spoke Tailor</a>.</p>
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