This weekend is the 2010 San Francisco Bicycle Expo, and if you’re anywhere in Northern California I highly recommend a trip to check this out. From a cyclocross race and pump track to big and small vendors to a bicycle fashion show, this event has it all if you’re a cycling fan in the Bay Area.

Collabo 53 Miles Per Burrito Fixie Shirt by theloinsf

I will be hocking my wares in a shared space with my friends at Ideum Apparel. Not only will I be selling all the awesome products available on the web store, but I’ll be selling the extremely limited edition collabo tee designed by my friends at The Loin SF. Not only do you get a sweet shirt, but I’m donating a portion of the proceeds from its sale to this year’s Trickster Treat charity, Up on Top, an after school program for disadvantaged kids in San Francisco.

So come by and say “Hi.”

While ZPG did not have a booth, we were heartily represented by the fine folks at Mission Bicycle Company, who actually ordered up a fresh batch of our I [crash] SF and 53 Miles Per Burrito t-shirts in gray just for the event (word had it the 53 Miles Per Burrito shirts were their top seller at the show… hey shop owner I’m looking at you, baby… call me…). But the ZPG love didn’t end there.

Courtesy of Adrienne of ChangeYourLifeRideABike

While browsing over the styles to be represented that evening in the Momentum Magazine Bike Expo Fashion show, I stumbled upon model #4, wearing a  “…53 Miles Per Burrito T-shirt.” Could it be? Had my moment in the sun arrived? Was I going to Bryant Park to have my look judged by Heidi Klum and Michael Kors?

I waited, with baited breath, as the fashion show neared. Would I be called on to sew the model into my improperly fit t-shirt? Would Tim Gunn tell me the look was “costumey?” Would the Derailleurs quit playing games with my heart?

Courtesy of Cyclelicious

Finally, the moment had arrived. A bearded young model proudly entered the stage. The MC began to announce the look… but wait! She’d announced it incorrectly! She was not crediting my design, but someone elses! My model stood, unsure, and gazed at the room full of stylistically questionable individuals before him. The moment was long and agonizing, but at last the Roller Derby MC found the correct design, and the audience heaved a collective sigh of relief.

Did I win ten thousand dollars and a fashion spread in Elle magazine? No. But I walked away with the pride earned from showing at the Cow Palace. Bryant Park? Please, those designers have got nothing on B Spoke Tailor.